Moulin Rouge

January 21, 2007 
/ Contributed By: Claytee D. White

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Moulin Rouge Sign

Photo by Bentai (CC BY-SA 3.0)

The Moulin Rouge opened in Las Vegas,ย Nevada, in 1955 and became the first racially integrated hotel-casino in the city.ย  The new casino, built by white businessmen, attracted a sizable number of African American entertainers who realized they no longer would have to stay in segregated rooming houses on the Westside, the cityโ€™s black community.

Opening in May 1955 to standing-room only crowds of black and white patrons, the all-black stage show included eight dancers, six showgirls and four male dancers.ย  Benny Carter and the Hines Brothers graced the stage.ย  Photos from the opening night performance appeared on the cover of Life Magazine in May 1955. Over the next weeks, the line-up expanded to include Dinah Washington, the Platters and Lionel Hampton. Pearl Bailey and Peter Lawford gambled in the casino while Sammy Davis, Jr. and Frank Sinatra were among the frequent guests and occasional entertainers.ย  The casino host was Joe Louis, ex-heavyweight boxing champion who owned a two percent interest in the Rouge.

Lionel Hampton with Moulin Rouge show members, Las Vegas, 1955
Courtesy African American Experience in Las Vegas (ohr000041)

The Moulin Rouge was a showplace that rivaled any hotel on the Las Vegas Strip.ย  Waiters, hired from among the best hotels across the country, served international gourmet cuisine in the Deauville Room while wearing tuxedos with white gloves.ย  Hazel Gay operated the dress shop that was stocked to capacity with the finest fashions available.ย  The huge bar was constructed of elegantly polished wood.ย  Politicians, celebrities, and high-rollers peppered the audience.ย  And the entertainment was the best in the city since the paid acts were often followed by other entertainers in the audience who gave impromptu performances.

Despite its initial popularity, the Moulin Rouge closed its doors six months later.ย  Its brief run as a successfully integrated casino, however, prompted black and white political activists to campaign for the integration of the Las Vegas Strip.ย  They achieved that goal in an agreement reached ironically in the now closed Moulin Rouge on March 26, 1960.

In 1989 Sarann Knight-Preddy purchased the hotel-casino with the hope of reviving it and the surrounding West Side neighborhood.ย  Although Knight-Preddy had been the first black casino owner in the nation, she and her partners failed to revive the Moulin Rouge.

In May 2003, the famous but now vacant hotel-casino burned to the ground, leaving only the historic sign, tower and faรงade. In June 2010, the hotel building behind the front faรงade and tower was demolished. In July 2010, the City of Las Vegas and the Las Vegas Historic Preservation Commission approved the demolition of the remaining portion of the building, despite fierce opponents and its standing as both a local and a national historic landmark in the National Register of Historic Places and the Las Vegas Historic Property Register.

About the Author

Author Profile

Claytee D. White is the Director of the Oral History Research Center, University of Nevada, Las Vegas. White is the author of โ€œAfrican American Women Migrants: A Las Vegas Odyssey,โ€ which appeared in the Publication of the Nevada Womenโ€™s History Project and โ€œEight Dollars a Day and Working in the Shade: An Oral History of African American Migrant Women in the Las Vegas Gaming Industry,โ€ in Quintard Taylor and Shirley Moore, eds., African American Women Confront the West, 1600-2000 (Norman: University of Oklahoma Press, 2003). Claytee is currently completing a book about the Las Vegas Black Experience.

CITE THIS ENTRY IN APA FORMAT:

White, C. (2007, January 21). Moulin Rouge. BlackPast.org. https://www.blackpast.org/african-american-history/moulin-rouge/

Source of the Author's Information:

“Moulin Rouge: A Stroll Down Memory Lane,” Videocassette, Emcee: Bob Bailey. Moulin Rouge Hotel & Casino, Las Vegas, Nevada, October 3, 1992; Dave Toplikar, “In โ€˜sad moment,โ€™ Moulin Rouge demolition moves forward Remaining structures to be razed so historic property can be redeveloped” Las Vegas Sun, 21 July 2010; J. Frank Wright, ed., The Moulin Rouge Hotel: History in the Making (Las Vegas: The Moulin Rouge Preservation Association, 1996).

Further Reading