In London Price amazed audiences with his powerful speaking. Called "The World's Orator" by the British press, Price was encouraged by the delegation to stay in England and raise funds for the reestablishment of Zion Wesley Institute, later to be Livingston College. The original school was founded in 1870 as a seminary for training A.M.E. Zion ministers, but closed after only three years in operations. Over the next year, Price was able to raise $10,000 for the school, and returned to North Carolina in 1882. The town of Salisbury offered the school $1,000 and 40 acres called "Delta Grove" belonging to J.M. Gray. The school opened later that year with 28-year-old Joseph Price as its president.
For the next ten years Price served as president of Livingston College. In 1890 he became involved in the Afro-American League and was elected president of the National Protective Association. That same year he was voted one of the "Ten Greatest Negroes Who Ever Lived." Price advocated education to help ameliorate the damages done by generations of slavery and discrimination for whites as well as blacks. He died in Salisbury, North Carolina in 1893.
National Education Association, Journal of Proceedings and Addresses (Topeka: Kansas Publishing, 1890); William Jacob Walls, Joseph Charles Price, Educator and Race Leader (Boston: The Christopher Publishing House, 1943).
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